Ramblings of an IT Consultant

Social Media as a Marketing Tool does it work?

In Blog, Google, Social Media on August 16, 2011 at 2:02 pm

Today this is the big question on my mind.  I recently developed a website for one of my customers that allowed a user to place a comment on the services their particular council offered.  They then created a Twitter account and off they went. www.thelocalgovernmentforum.co.uk

Finding people to follow was not a problem as they decided to follow each council that had a twitter account.  Slowly but surely the number of followers increased to over 250 but alas very few of these followers visited the website.

The current Mrs G also has a website which is advertised via Twitter & Facebook and again we have the same issues we have followers and people who like posts but no actual traffic coming from the Social Media networks to the websites. www.mathsstar.com

I recently read an article that suggested that Social Media was great for keeping in touch but in a lot of cases people would hit the like, follow or re-tweet button without the referer ever visiting the link.  It would seem that unless what you say in a tweet or a like is topical, people will just move on.

Do you have any experience in the Social Media field that can point me and others in the right direction?  I know there are a lot of businesses making money out of social media but I am beginning to wonder if keeping to the top of the search listings is the best way to drive traffic to a website.


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